Sport for Social Development

What is Sport for Social Development?

This is one of our biggest programs! Our Sport for Social Development Program is province-wide, and includes mentorship opportunities, wellness & recreation development, sports programs, and more!

The goal of this program is to utilize the tool of sport and recreation to combat health issues, lower crime rates, increase interest in education, and help create employment training opportunities.

Within this program, we are focusing on offering development through both Mentorship and Urban Wellness (Winnipeg).

Continue below for more information about these initiatives!


Do you have community recreation leaders that need training? Are your leaders tired of always having to leave the community to be trained with information that doesn't help in community? That is EXACTLY why we created this program!

We have hired mentors in sport and recreation facilitation, that are trained and equipped to support your leaders' goals for themselves and the community. The mentorship is simple and adaptable; it consists of:

  • 1-year commitment
  • At least 4 visits per year to your community to have meetings, facilitate programs and training/certification
  • Ongoing long distance support through relationships to plan programs, lessons and events
  • Access to sports equipment
  • Specific training and programs will be chosen by the community. We are here to support your ideas!

*A letter of support from your band's Chief and Council governance is needed to participate in this program.

Urban Wellness

In Winnipeg, urban Indigenous people encounter challenges accessing culturally appropriate spaces for sports and recreation. Urban Indigenous communities may not always feel at ease in mainstream recreational settings, so the MASRC aims to provide a welcoming environment that honors Indigenous traditions, ensuring a comfortable and safe environment to engage in sports and recreation.

Continue below for a description of our current Urban Wellness programs.

MASRC Urban Bike Program

About the MASRC Urban Bike Program

Through this program, the Manitoba Aboriginal Sports & Recreation Council provides urban Indigenous youth from rural and remote communities now living in Winnipeg for employment or education opportunities with reliable transportation. The bikes are free, and include a fitted helmet and bike lock at no extra cost.

Program Eligibility

Applicants must be:

  • Indigenous (First Nations, Metis, and Inuit)
  • Between the ages of 16-24
  • From rural or remote communities and now living in Winnipeg
  • Employed full-time, or in school full-time


Applications open April 12th, 2024 at 9:00am. To apply:

  1. Complete the online application form linked here: [MASRC Urban Bike Program Online Application Form]
  2. Provide an unofficial transcript or a letter of enrollment/letter of employment.

Note: Bikes are distributed to those that 1) apply first and 2) meet all of the criteria. Completing an application form does not guarantee that we will have a bike for you.

For more information, please contact or 204-925-5737.

Indigenous Women & Girls Run

This annual event was created in support of our wellness programs for Indigenous women & girls. Through partnering with Anti-Racism in Sport Winnipeg, Athletics Manitoba, & Immigration Partnership Winnipeg, we were able to expand our annual event and help provide even more opportunities for participation in sports & recreation.


Kaelei Knutson, Race Coordinator


Previous Indigenous Women & Girls Runs

2023 Annual Indigenous Women & Girls Run Photo Gallery.

2022 Event Report

North End Sports Programs

The North End Sports Program was created for Indigenous youth living in and around Winnipeg's core areas, so that they may participate in barrier-free sports and recreation opportunities.

The program includes:

  • A3 hockey teams for youth between the ages of 5-15.
  • Community-level softball teams.
  • Community-level basketball teams.

Visit the North End Sports page for the most up-to-date information on the program!

Contact Us

Begin the conversation today on how we can assist in enhancing your community's sports and recreation initiatives through our Sport for Social Development Program.

For more information, contact:

Robyn Cruz

Sport for Social Development Manager

(204) 942-6615

We would like to acknowledge the financial support of the Government of Canada through Sport Canada, a branch of the Department of Canadian Heritage.

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